On hiring a professional

In this age where everyone has some sort of device to capture images it's easy to forget the fact that simply pushing a button on an automated computerized device that will record an image and process it out for you doesn't make one a professional.
A professional is a trained and skilled visual communicator who uses his or her unique "point of view" to tell a story about the person, product, place or thing in front of their camera.
A professional is also able to do it on a deadline, work with a budget and collaborate with fellow professionals to produce the best end result.
Creative collaboration is key in my opinion.
As wonderful as digital camera's are, they are tools one uses produce a creative piece.
As tools, the user must have the skill, training and vision to use them in the best way possible.
Without a "minds-eye" viewpoint they are worthless.
There are billions of low cost and even free images out there to be had.
Are they professional? Are they even good? If a tree falls in the forest does anyone hear?
A skilled professional can cut through the worlds visual clutter with a unique voice.
It takes years of skilled practice to do that effectively, there are no shortcuts to great creativity in my opinion.